24 Sep
24Sep

It’s the year ‘2020’, a time when we are more digitally connected with each other than ever before!

In other words, for all the marketing enthusiasts, this is like the perfect time to talk about a digital marketing guide.

After all, the total number of people around the globe using the internet right now is anywhere around 4 to 5 billion; meaning, around 60% of the world’s population is digitally connected at this very moment. Further, this number is only increasing with each passing year.

So, it probably shouldn’t surprise you when I say that digital marketing is the need of the hour for any given business!

  1. Online Marketing V/S Offline Marketing:

Now, when I say that digital marketing is important, it doesn’t mean that I am shrugging off the importance of traditional marketing methods. After all, both of these marketing methods have their own unique place and are equally essential to generate leads and create brand awareness.

However, at the time when social distancing is on the rise, doesn’t it seem much more viable to divert the majority of your marketing expenses towards digital marketing?

I do realize that some of you might be thinking, “Everything will be soon back to normal”. But given the vast impact of this pandemic; both physically as well as psychologically, I believe that it would be much longer before people could normally attend social gatherings like they used to.

For more read visit here : Digital marketing introduction: A know-it-all guide!

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